For Immediate Release

NEW YORK – Hispanic MediaWorks (www.hispanic-mediaworks.com) has partnered with San Diego, California-based Telenueva TV for content syndication and sales.  Financial terms of the partnership were not disclosed.
 
As a result of this partnership, Hispanic MediaWorks will handle the advertising sales for Telenueva TV’s syndicated shows, providing Telenueva TV with access to additional revenue and Hispanic MediaWorks with access to Telenueva TV’s “flagship news service” and other aggregated content for brand and direct-response advertisers.  The service consists of Spanish language news content that is produced in a multi-camera, contemporary news studio set and is readily adaptable for use by local stations focused on the Hispanic market.
 
“We are delighted to be working with Telenueva TV in the fast-growing Hispanic market,” said Marc Krigsman, CEO, Cross MediaWorks.  “Telenueva TV offers unique programming and syndication opportunities that blend traditional television with streaming broadband video applications.”
 
“Our relationship with Telenueva TV allows us to present quality news programming to advertisers,” said Larry Rubin, COO, Cross MediaWorks. “In addition, our offering gives advertisers flexibility for various opportunities including sponsorship, banners and integration.”
 
“Our partnership with Hispanic MediaWorks will enable us to better monetize our content,” said Nacho Heitman, Operations Manager, Mexico and Latin America, Telenueva TV.  “Advertisers will also be able to better reach Hispanic communities across the United States through our shows.”
 
About Hispanic MediaWorks:
Hispanic MediaWorks (www.hispanic-mediaworks.com) is a full service advertising and media sales firm working with advertisers, agencies, broadcast stations, cable, satellite and telephony operators as well as programming networks, helping them capitalize on the burgeoning Hispanic consumer market.
 
Hispanic MediaWorks currently partners with over 100 broadcast television stations, all major MSOs, satellite companies, national Spanish broadcast networks Telemundo, Azteca America and Telefutura, as well as 15 additional national programming networks, to reach every major Hispanic market.  Hispanic MediaWorks is headquartered in New York City with offices in Miami, Los Angeles, Chicago, Denver, Philadelphia, Jacksonville (Fl) and Phoenix.
 
About Telenueva TV:
Telenueva TV is a television content development and syndication company focusing on the U.S. Hispanic market, programming for both television and Internet and seen through out the United States on Dish Latino Network.
 
About Cross MediaWorks:
Cross MediaWorks (www.cross-mediaworks.com) is a strategic holding company that manages an array of media across diverse platforms on both a targeted and measured basis.  Our companies operate in the disciplines of strategic media buying, advertising, marketing and digital/interactive services.
 
Key segments of the business include representation of linear and unwired networks, long-form and short-form broadcast, satellite and cable inventory, as well as video-on-demand and on-line properties.

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Contact:
For Cross MediaWorks
Matthew W. Caldecutt / Gina Preoteasa
Trylon SMR
212/725-2295
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For Telenueva TV:
Jessica Solano
Telenueva
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